26 Jan Parissa BehniaIdea Chef, 678 Partners LLC
Parissa, the Idea Chef, helps C Suite clients with data driven marketing, strategy and technology solutions that drive profits.
She works in these areas:
-She helps companies whip up meals in strategy kitchens that sate customer appetites and make them come back for more. Her irrepressible imagination and strategic marketing mindset are the spices of her arsenal which can be applied to any vertical.
-She actively advises start ups, locally and nationally, and evaluates angel investing opportunities for herself and other contacts.
-She co-teaches an entrepreneurship seminar at the Associated Colleges of the Midwest’s Chicago Program.
Parissa’s marketing career started at American Express where she developed her marketing strategy expertise by pairing data and understanding customer wants/needs while delivering profitable accounts.
At Citi, she developed her strategic expertise further by leading brand marketing, value proposition, product marketing and product development initiatives working with/presenting to senior management. She was instrumental in improving top line/bottom line product portfolio revenue while earning accolades for being a great marketer, team leader, team player and collaborator.
At RTC (Wunderman), she cemented her strategic marketing leadership by directing initiatives to grow a bank client’s business across offline and digital channels. She did this by managing several large cross-functional teams.