SVP, Global Marketing Activation at Quiksilver Inc.
Rochelle Webb is known as one of the industry’s greatest entertainment, retail and technology based marketers with her proven experience across brands such as Activision (Franchise: Call of Duty), Quiksilver (Brands: DC Shoes, Quiksilver, Roxy), Apple (Product: iPhone) and Visa (All Product). She is globally recognized for her record breaking brand and product launches where Webb won media plan of the year and a Grand Effie for Call of Duty’s Black Ops 2 and MW3 product launches, which were the biggest entertainment properties of all time and generated $1 billion in 15 days.
Webb has extensive experience across a mixture of Fortune 500 companies as well as new ventures. She has successfully led all global planning and execution of marketing activation initiatives in over 175 markets around the world. She is masterful in molding product messaging for contextually relevant environments in order to drive consumers to make purchase decisions.
Webb completed her undergraduate studies at Boston College in Chestnut Hill, MA and recently graduated with her MBA from UC Berkeley, Haas School of Business where she had a focus in entrepreneurship.
She is currently leveraging her accomplishments, education and diverse experience to start a new venture in the e-commerce space.
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