University of Chicago, Committee on International Relations
Over the course of her career, Dayna has researched social issues and cultural trends ranging from the post-recession state of the American Dream to women’s self-esteem, and led the development of communications strategies for organizations across sectors, including Dove, Kimberly-Clark and The American Medical Association. She’s now pursuing a Master of Arts in International Relations at the University of Chicago, where she’s researching how transnational social movements take shape and bring about social and political change.
Prior to that, she was Regional Director of Communications Planning at OMD, a global media agency, and Cultural Strategy Director at Ogilvy & Mather in Chicago, where she led research and thought leadership initiatives including “Tribal Analytics”, a study illuminating what characterizes different tribes within our cultural landscape, and “Digital Divas,” a study on how digital technology has transformed how women across cultures assert their economic power.
Dayna has been a speaker at the Cannes International Festival of Creativity, the SXSW Interactive Festival, and The Changing Lives Through Mobile conference at the United Nations, as well as a guest lecturer at Northwestern University’s Kellogg School of Management and The University of Missouri St. Louis. Dayna also serves on the board of ProjectExplorer.org, a nonprofit organization focused on improving global awareness and cross-cultural understanding among students worldwide and the Chicago Committee of Human Rights Watch. Dayna earned a Master of Science in Journalism from Northwestern University’s Medill School and a Bachelor of Arts in Marketing with an emphasis on international business from Michigan State University’s Eli Broad College of Business.
Nothing ventured, nothing gained.